West Hollywood Preservation Alliance

To identify, protect and preserve the historic, architectural, and cultural resources of West Hollywood

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Join the Effort to Designate Route 66 a National Historic Trail

The National Trust for Historic Preservation has launched a campaign to designate Route 66 as a Historic Trail:

While it’s not the oldest automobile highway in the United States, Route 66—a National Treasure of the National Trust—is likely the most enduring highway in America’s public consciousness. “The Mother Road,” as it’s often called, represents a significant moment in history that continues to define the nation’s identity: the rise of the automobile and its implications of freedom, mobility, and a uniquely American story.

To find out more and support the effort, CLICK HERE.

For Consideration by the State Historical Resources Commission

The West Hollywood Preservation Alliance (WHPA), a nonprofit community organization dedicated to historic preservation, is so very pleased to see the Crosby Building in West Hollywood being considered for the National Register of Historic Places. The WHPA collaborated with City staff and the historic preservation firm that conducted a survey of potentially historic commercial buildings in West Hollywood.

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WHPA Supports Effort to Designate State and National Historic Status for the Bing Crosby Building on the Sunset Strip

Here is WHPA’s statement supporting state and national historic status for the Crosby Building at 9028 Sunset Boulevard. The California State Historical Resources Commission is considering such status at its hearing on May 17, 2018.

Historic Preservation Commission to Consider Local Status for Paul Revere Williams’ Building on the Sunset Strip

West Hollywood Historic Preservation Commission Meeting

Subject: Berman/Kohner Building at 9165-9169 Sunset Boulevard

Wednesday, March 28, 2018 @ 7:00 pm

Plummer Park Community Center, Rooms 1 & 2

7377 Santa Monica Blvd., West Hollywood

At its meeting on March 28, 2018, the West Hollywood Historic Preservation Commission will consider Berman/Kohner Building at 9165-1969 Sunset Blvd.for local cultural resource status.

This strikingly designed building served as the Sunset Strip offices for furrier Louis Berman and high-powered Hollywood talent agent Paul Kohner. The building was identified in the city’s recent survey of commercial properties as being potentially eligible for the trifecta of local, state, and national historic status. Gaining local historic status generally affords a building the greatest level of protection since land use rules tend to be very locally based.

The building was designed in the mid-1930s by Paul R. Williams, one of the most significant — and prolific — architects who worked in Los Angeles in the 20th century. His commercial projects included numerous landmarks, including the Beverly Hills Hotel, Beverly Wilshire Hotel, Arrowhead Springs Hotel, Knickerbocker Hotel in Hollywood and the building at Doheny Drive and Beverly Blvd. that housed Chasen’s Restaurant, among many others.

Williams also designed the residences of actors Frank Sinatra, Barbara Stanwyck, Lucille Ball and Desi Arnaz, ZaSu Pitts, Luise Ranier, Lon Chaney and others, as well as the Sunset Plaza Apartments (1220 Sunset Plaza Dr.), which were demolished in the 1980s despite having been listed in the National Register of Historic Places in 1982.

The West Hollywood Preservation Alliance will be speaking in support of this designation and encourages all those interested to attend.

For more information, CLICK HERE [PDF].

March 10 Doors Walking Tour

Jim Morrison and Pamela Courson, center, with Tere Tereba (left) and members of the Doors at Pamela’s shop Themis, 947 N. La Cienega Blvd.


This Saturday March 10, 4-6 pm. We’ll start at Tara 1342 N Laurel Ave. (Free parking passes) and walk 1 1/2 miles, from Jim Morrison’s last US residence, past Irv’s Burgers original location, Elektra Records, the site of Themis and the Doors office, with a final stop at fave hang Barney’s Beanery!

$20 ticket includes entry to Pam Curson flat and balance of proceeds benefit the West Hollywood Preservation Alliance.

Rezzies: royoldenkamp@gmail.com

Historic Factory/Studio One Building Up for Hearing on March 1

The West Hollywood Planning Commission is holding an important preservation-related hearing which you’re encouraged to attend:

WHAT: Public Hearing on Robertson Lane Project, Including The Factory/Studio One Restoration

WHEN: Thursday, March 1, 2018 @ 06:30 PM

WHERE: West Hollywood Park Public Meeting Room – Council Chambers
625 N. San Vicente Boulevard, West Hollywood, California

The West Hollywood Preservation Alliance will be presenting supportive testimony. Here is the Alliance’s statement:

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WHPA Statement on the Streetcar Building and Robertson Lane Projects

Below is the West Hollywood Preservation Alliance (WHPA) statement regarding Item 8.A. 9091 Santa Monica Blvd., and Item 8.B. 645 N. Robertson Blvd. that are on the agenda for the Historic Preservation Commission (HPC) meeting of Monday, January 22, 2018. The meeting begins at 7:00pm in the Plummer Park Community Center, Rooms 5 and 6, 7377 Santa Monica Blvd, West Hollywood.

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WHPA Statement on the Streetcar Building and Robertson Lane Projects

Rendering of Robertson Lane

Below is the West Hollywood Preservation Alliance (WHPA) statement regarding Item 8.A. 9091 Santa Monica Blvd., and Item 8.B. 645 N. Robertson Blvd. that are on the agenda for the Historic Preservation Commission (HPC) meeting of Monday, January 22, 2018. The meeting begins at 7:00pm in the Plummer Park Community Center, Rooms 5 and 6, 7377 Santa Monica Blvd, West Hollywood.

1. The West Hollywood Preservation Alliance (WHPA), a nonprofit community organization dedicated to historic preservation, urges the Historic Preservation Commission to designate the building located at 9091 Santa Monica Boulevard as a local cultural historic resource. A bit of history: the first iterations of the city’s commercial survey in 2016 did NOT include this building as being potentially historic, but through community engagement, the West Hollywood Preservation Alliance campaigned for its final inclusion as did then Mayor Lauren Meister.

We are now pleased to see that a formal application for designation has been brought by the owners of the building. Dating from 1924, the two-story, brick building is strongly associated with the period in West Hollywood’s history that accompanied the Pacific Electric Railway’s expansion in the 1920s.

According to West Hollywood native and former WHPA Board Member Lyndia Lowy, this building once housed a Maxwell’s Clothing Store and many other businesses through the years, and it is one of the few made of bricks stlll left on the city’s west side. For nearly 90 years, this streetcar-related building has served as highly visible anchor at the western gateway into the city. The WHPA believes that it sustains sufficient integrity to be designated as a cultural resource, and plans for its adaptive reuse appear to be well-thought out.

The development of the large Melrose Triangle project across the boulevard will unfortunately result in the demolition of the historic 1938 Streamline Moderne building that once housed the Jones Dog and Cat Hospital at 9080 Santa Monica Boulevard. The cultural memory of our city deserves respect, and the designation as a cultural resource and the rehabilitation of the building at 9091 Santa Monica Boulevard would show that respect.

Imagine as you enter our city from the west: the new Melrose Triangle on the south side of the western gateway, and the historic streetcar building anchoring the north side. By the way, that north side also includes some other potential sites for historic designation – the buildings housing The Troubadour nightclub and Dan Tana’s Restaurant. But those can come at another time. Let’s now have your recommendation for designating 9091 Santa Monica Boulevard to forward on to the City Council.

2. The West Hollywood Preservation Alliance concurs with city staff requesting the Historic Preservation Commission recommend City Council certify the Final Environmental Impact Report and approve the Certificate of Appropriateness associated Alternative 3 of the Robertson Lane Hotel Project. Faring, architects and preservationists have worked in concert to preserve and restore and adaptively reuse the Truscon steel modular building known as The Factory as a centerpiece of the Robertson Lane hotel and retail project.

This final version of the EIR now offers an even better aspect of proposed siting of The Factory with a clearer separation of the new architecture adjacent to this landmark building, so important to the history of West Hollywood industry as well as a symbol of the burgeoning recognition of gay culture.

Faring proposes to honor the history of the building by addressing controversial aspects of gay life in its documentation of all historic elements, including discrimination against men of color by the gay community via discriminatory entry policies, especially in the 70’s and 80’s. Events in history are not always admirable, but deserve recognition.

The preservation community would of course like to see the asset remain its current size, restored in situ by some magnanimous benefactor, but that option is unlikely to ever lead to a full restoration, and some elements of the steel and truss building have significant decay. This iteration is the best chance to preserve this significant, iconic structure. WHPA thanks Faring for its cooperation and forward thinking on the Robertson Lane tract.

Sunset Strip Walking Tours

West Hollywood Preservation Alliance

Sunset Strip Walking Tours

Saturday February 10th & 17th. 3pm

NOTE: Saturday, February 10th is sold out.

Meeting location TBA

$15 or free with WHPA membership!

Your Host Davey Redondo from hit 80’s sensation One Hit Wonders leads you on a tour up one end of the Strip and down the other. Dress in theme attire and we’ll stop in a legendary watering hole for a libation and some history chatter. ROCK ON!

Email royoldenkamp@gmail.com to reserve a spot!!

Los Angeles Conservancy Hosting ‘Open House Weekend’ Event Highlighting Importance of Formosa Café’s Preservation October 7

LOS ANGELES, CA — September 25, 2017 — As a participant of the Partners in Preservation: Main Streets campaign, the Los Angeles Conservancy is encouraging the public to visit VoteYourMainStreet.org/weho to help the organization secure funding to support the rehabilitation of West Hollywood’s beloved Formosa Café.

The Conservancy nominated the iconic site on Santa Monica Boulevard—which is part of Los Angeles’ Main Street, Route 66. The prize—$150,000—would specifically fund the rehabilitation of the Pacific Electric Red Car trolley, the oldest portion of the building.

“Legacy bars and restaurants like the Formosa Café are exceedingly rare today, threatened by development pressure, increasing rents, and ever-changing demographics that make them difficult to survive,” said Conservancy director of advocacy, Adrian Scott Fine. “We’re excited to have this opportunity to bring funding to such an important project, and shed a light on preservation efforts in Los Angeles County.”

Partners in Preservation is a community-based partnership, created by the National Trust for Historic Preservation and American Express, to raise awareness of the importance of preserving historic places and their role in sustaining local communities.

Partners in Preservation: Main Streets will award $2 million in grant funding from American Express to Main Street districts in need of preservation support across America. The public will determine which sites will receive funding by voting for their favorite main streets through October 31 at VoteYourMainStreet.org, the online voting portal hosted by National Geographic Travel.

About the Formosa Café

In 1925, a former prizefighter from New York City bought and renovated a retired, turn-of-the-century Pacific Electric Red Car trolley as a luncheon counter called The Red Post Cafe.

In 1945, Lem Quon, a Hong Kong-born chef, became a partner in the business and ran the kitchen. The building expanded, was redecorated in a Cantonese theme, and renamed the Formosa Café.

Located on West Hollywood’s main drag of Santa Monica Boulevard/Route 66, its location across the street from a major movie studio made it a popular hangout for Hollywood stars. The walls were lined with 250 photos of stars who dined here.

The Formosa also had a long association with organized crime. Mobsters Mickey Cohen and Bugsy Siegel were regulars, and Cohen used a secret room in the trolley as a thriving bookmaking operation.

Quon took over the operation in 1976. Last operated by Quon’s grandson, Vince Jung, the Formosa Café underwent a remodel in 2015 and closed in December 2016.

With its future uncertain, a search began for a new operator. In early June 2017, 1933 Group was selected to take over the operation, with plans announced to reopen in the summer of 2018. Specializing in bars and restaurants that embody L.A.’s rich history, 1933 Group has revitalized a number of historic landmarks, including the Highland Park Bowl and North Hollywood’s Idle Hour Café.

The Café has been featured in iconic films, including L.A. Confidential and Swingers.

As a beloved L.A.-area landmark and legacy business, the Formosa Café is poised to share its cultural and historical traditions with the next generation.

Partners in Preservation: Main Streets Open House Weekend

The Conservancy, in partnership with 1933 Group, will hold an Open House Weekend event for the media and the public on Saturday, October 7 from 11 a.m. – 3 p.m., highlighting the importance of Main Street preservation efforts in West Hollywood. The Formosa Café is one of twenty-five projects on historic Main Streets across the country participating in the Partners in Preservation: Main Streets Open House Weekend.

As part of the Conservancy’s Open House Weekend, members of the public will be treated to food and giveaways, and the first 200 guests will get exclusive access to the closed café. Special guests and detailed information will be announced on the Conservancy’s Facebook page soon.

Delta Air Lines is the sponsor of the Partners in Preservation: Main Streets Open House Weekend. The Open House Weekend event in West Hollywood is one of many local events taking place nationwide between October 6 and 9.

Why Main Street Matters

According to 2016 data from Main Street America, investments in Main Street districts have a significant impact on local economies – encouraging real estate development as well as the creation of new businesses and jobs. In 2016, $4.65 billion reinvested in Main Street improvement programs resulted in 8,042 building rehabilitations, 5,616 business openings, and 27,462 new jobs.

Furthermore, according to a recent study from Morning Consult of 2,201 Americans commissioned by American Express, 79 percent of Americans say that preserving Main Street is important. Additionally, 79 percent of Americans say that the idea of Main Street is what makes America beautiful. Main Street is also seen as vital in connecting Americans to their local community – 82 percent of Americans say that Main Street is important to their ability to socialize with others in a community. A similar amount, 86 percent, say that Main Street is important to the well-being and the enjoyment of a community.

For more information and to vote daily for the Formosa Café through October 31, visit VoteYourMainStreet.org/weho and share the love via social media using #VoteYourMainStreet.

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West Hollywood Preservation Alliance
PO BOX 46073 West Hollywood, CA 90046
Email: info@westhollywoodpreservationalliance.org
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